A multiple‐standards framework to address externalities resulting from meat production

This article develops a framework for assessing the implementation of standards in context multiple negative externalities resulting from meat production. The is applied to introduction New Dutch Retail Standard broiler market, standard on animal welfare initiated by private sector with national coverage. results show that this did not lower producer, retailer, and consumer welfare; rather, social increased approximately 300 million euros. provides sound scientific basis an ex ante analysis market potential standards. JEL CLASSIFICATION D62; Q13; Q18